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E-Commerce Management Online Bundle, 3 Certificate Courses

Learn How To Run Your E-commerce Business


Get E-Commerce Management, Basic Internet Marketing and CRM: An Introduction to Customer Relationship Management in this Bundle

1. E-Commerce Management: Run Your E-commerce Business

E-commerce has been a part of the world’s financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.

This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.

After you complete this E-Commerce Management course, you will be able to:

  • Describe what the terms e-commerce and m-commerce mean.
  • Develop an e-commerce business plan.
  • Evaluate e-commerce software options.
  • Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process.
  • Test, launch, and update your e-commerce site.
  • Design engaging, responsive web content.
  • Understand e-commerce payment options and choose appropriate options for your site.
  • Use appropriate tools to track key e-commerce metrics.
  • Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management.
  • Create a marketing plan with all the essential elements.
  • Market your online store using social media and other appropriate channels.
  • Use discounts and promotions to market your e-commerce business.
  • Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly.
  • Protect your intellectual property.
  • Identify the rules and regulations that will govern your e-commerce businesses.

2. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

After you complete this Basic Internet Marketing course, you will be able to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan.
  • Apply techniques to influence and engage your target market.
  • Weigh the value of using a distribution service for e-mail marketing campaigns.
  • Get started with search engine optimization.
  • Use online advertising to boost your marketing results.
  • Adjust your Internet marketing plan based on metrics and reporting.

3. CRM: An Introduction to Customer Relationship Management: Learn About Customer Relationship

Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?

This course will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.

At the end of this CRM: An Introduction to Customer Relationship Management course, you will be able to:

  • Assign people to an appropriate crisis team role.
  • Conduct a crisis audit.
  • Establish the means for business continuity.
  • Determine how to manage incidents.
  • Help your team recover from a crisis.
  • Apply the process in practical exercise.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

E-Commerce Management 3 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in E-Commerce Management Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment
  •     Worksheet

Session 2: Getting to Know E-Commerce

  •     What is E-Commerce? (Part One)
  •     What is E-Commerce? (Part Two)
  •     A Brief History
  •     Why Do Customers Buy Online?
  •     The Six Models, Part One
  •     The Six Models, Part Two
  •     The Six Models, Part Three

    The Language of E-Commerce

Session 3: E-Commerce Building Blocks

  •     What’s Your Goal?
  •     The E-Commerce Business Plan
  •     Company Description
  •     Revenue Model
  •     Products and Services
  •     Competitive Analysis
  •     Organizational Strategy
  •     Marketing Strategy
  •     Making Connections

Session 4: Software Options and Solutions

  •     Looking at the Options
  •     Options for Your Business
  •     Test Driving

Session 5: Building Your Online Store

  •     Your Internet Address
  •     Overall Site Organization
  •     Top-Level Page, Part One
  •     Top-Level Page, Part Two
  •     Call To Action, Part One
  •     Call To Action, Part Two
  •     Navigating Through Your Site
  •     Search Box
  •     Menus and Categories
  •     Building Effective Product Pages
  •     Sample Pages, Part One
  •     Sample Pages, Part Two
  •     Sample Pages, Part Three
  •     Sample Pages, Part Four
  •     Shopping Cart Features
  •     The Checkout Process
  •     Optimizing Your Checkout Process
  •     Order Confirmation Page
  •     Additional Site Elements
  •     Contact Page
  •     Frequently Asked Questions
  •     Testimonials
  •     Privacy and Information Gathering Policies
  •     Shipping Options
  •     Order Information
  •     Member Information
  •     Social Media Integration
  •     Pre-Assignment Review

Session 6: The Finishing Touches

  •     Testing, Launching, and Updating
  •     Optimization Tools
  •     Launching the Site
  •     Post-Launch Testing
  •     Split and Multivariate Testing
  •     Making Connections, Part One
  •     Making Connections, Part Two

Session 7: Creating an Engaging User Experience

  •     Designing Engaging Web Content
  •     Design Do’s and Don’ts
  •     Making Connections
  •     Use Dynamic Pages
  •     Leverage User-Generated Content
  •     Using Responsive Web Design
  •     Building Relationships
  •     Making Connections

Session 8: Transaction Management

  •     Introduction
  •     Credit and Debit Cards
  •     Online Payment Systems
  •     Mobile Payment Systems
  •     Digital Cash
  •     Cash on Delivery or Check by Mail

Session 9: M-Commerce

  •     The Growth of Mobile Commerce
  •     Top M-Commerce Retailers
  •     Strategies for Success
  •     What Does the Future Hold?

Session 10: E-Commerce Analytics

  •     Key Metrics
  •     Overall Site Metrics
  •     Shopping Cart Metrics
  •     Tracking Referrers and Keywords
  •     Tools to Track Data
  •     E-Commerce Management Tools
  •     Customer Relationship Management Systems
  •     Third Party Tools
  •     A Final Note
  •     Making Connections

Session 11: Supporting Your E-Commerce Business

  •     Behind the Scenes Activities

Session 12: Marketing Your E-Commerce Business

  •     Creating a Marketing Plan
  •     Cycle Overview
  •     Looking at the Steps
  •     Essential E-Commerce Marketing Channels
  •     E-Mail
  •     Offline Media
  •     Marketing with Social Media
  •     Facebook
  •     Twitter
  •     Pinterest
  •     Making Connections
  •     Creating Promotions that Make You Money, Part One
  •     Creating Promotions that Make You Money, Part Two
  •     Creating Promotions that Make You Money, Part Three
  •     Creating Promotions that Make You Money, Part Four

Session 13: Security and Fraud Awareness

  •     Protecting Your Customers and Your Business
  •     Building Trust with Customers, Part One
  •     Building Trust with Customers, Part Two
  •     Your Responsibilities to Your Business
  •     Intellectual Property on the Internet
  •     Fair Use Considerations
  •     Resources

Session 14: Rules and Regulations

  •     Trade Rules and Regulations
  •     Privacy Regulations
  •     Global Differences
  •     Case Study
  •     Making Connections

Session 15: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 2 - Certificate in Basic Internet Marketing Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate in CRM: An Introduction to Customer Relationship Management Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Burst Water Pipe
  • Call Center

 Session 2: What is Crisis Management?

  • Defining Terms
  • What Makes a Crisis?
  • The Crisis Management Team
  • Creating the Team

 Session 3: Training Leaders and Staff

  • Training Essentials
  • Three Pronged Approach
  • Conducting Training

 Session 4: Conducting the Crisis Audit

  • Why Audit?
  • Documentation Audit
  • 360 Degree Audit
  • Online Audit
  • Sample Audit Questions
  • Other Audit Considerations
  • Using a Risk Matrix

 Session 5: Performing a Risk Level Analysis

  • The Four Categories
  • Case Study, Scenario One
  • Case Study, Scenario Two
  • Case Study, Scenario Three

 Session 6: Developing a Response Process

  • Pre-Assignment Review
  • Crisis Response Process
  • Step Two: Perform Basic Crisis Management Steps
  • Step Three: Trigger the Crisis Response Process (If Appropriate)
  • Remember: Stay Flexible!

 Session 7: Consulting with the Experts

  • Considering Your Resources
  • Making Connections

 Session 8: Incident Management Techniques

  • Case Study
  • Responding to Incidents
  • Incident Related Documentation
  • Other Documents
  • Investigating Incidents
  • Accident Investigation Kit
  • Steps to Follow

 Session 9: Working Through the Issues

  • Model Overview
  • The Problem Solving Model
  • Keeping an Open Mind
  • Solving Problems the Right Way
  • Phase One
  • Definition
  • Analysis
  • Analysis
  • Phase Two
  • Brainstorming
  • Checkerboard
  • Research and Report
  • Phase Three
  • Solution Planning Worksheet
  • Three Types of Decisions
  • Advice from an Expert
  • Eight Ingredients for Good Decision Making

 Session 10: Establishing an Emergency Operations Center

  • EOC Considerations
  • Making Connections
  • Who is In Charge?

 Session 11: Building Business Continuity and Recovery

  • Creating Continuity
  • Making Connections
  • Essential Crisis Plan Elements

 Session 12: Walliallia

  • Background
  • Exercise One: Gas Line Explosion at Water Plant
  • Assignment
  • Exercise Two: How are you Feeling?
  • Assignment
  • Exercise Three: The Last Question
  • Assignment

 Session 13: Recovering and Moving On

  • Initial Adjustments
  • Working Things Out
  •  A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Course Summary

Course ID No.: 002ECM3CB
Delivery Mode: Online
Course Access: Unlimited lifetime access to course material
Time required: Study at your own pace
Course Duration: 18-22 Hours
Assessments: Yes
Qualification: Certificate