Certificate In E-Commerce Management Online Course

Run Your E-commerce Business

Certificate In E-Commerce Management Online Course

NOW ONLY

NZ$199

Save NZ$70 (26%)
OFF RRP NZ$269
Get Info Pack

Run Your E-commerce Business

E-commerce has been a part of the world’s financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.

This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.

After you complete this E Commerce Management course, you will be able to:

  • Describe what the terms e-commerce and m-commerce mean.
  • Develop an e-commerce business plan.
  • Evaluate e-commerce software options.
  • Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process.
  • Test, launch, and update your e-commerce site.
  • Design engaging, responsive web content.
  • Understand e-commerce payment options and choose appropriate options for your site.
  • Use appropriate tools to track key e-commerce metrics.
  • Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management.
  • Create a marketing plan with all the essential elements.
  • Market your online store using social media and other appropriate channels.
  • Use discounts and promotions to market your e-commerce business.
  • Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly.
  • Protect your intellectual property.
  • Identify the rules and regulations that will govern your e-commerce businesses.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment
  •     Worksheet

Session 2: Getting to Know E-Commerce

  •     What is E-Commerce? (Part One)
  •     What is E-Commerce? (Part Two)
  •     A Brief History
  •     Why Do Customers Buy Online?
  •     The Six Models, Part One
  •     The Six Models, Part Two
  •     The Six Models, Part Three

    The Language of E-Commerce

Session 3: E-Commerce Building Blocks

  •     What’s Your Goal?
  •     The E-Commerce Business Plan
  •     Company Description
  •     Revenue Model
  •     Products and Services
  •     Competitive Analysis
  •     Organizational Strategy
  •     Marketing Strategy
  •     Making Connections

Session 4: Software Options and Solutions

  •     Looking at the Options
  •     Options for Your Business
  •     Test Driving

Session 5: Building Your Online Store

  •     Your Internet Address
  •     Overall Site Organization
  •     Top-Level Page, Part One
  •     Top-Level Page, Part Two
  •     Call To Action, Part One
  •     Call To Action, Part Two
  •     Navigating Through Your Site
  •     Search Box
  •     Menus and Categories
  •     Building Effective Product Pages
  •     Sample Pages, Part One
  •     Sample Pages, Part Two
  •     Sample Pages, Part Three
  •     Sample Pages, Part Four
  •     Shopping Cart Features
  •     The Checkout Process
  •     Optimizing Your Checkout Process
  •     Order Confirmation Page
  •     Additional Site Elements
  •     Contact Page
  •     Frequently Asked Questions
  •     Testimonials
  •     Privacy and Information Gathering Policies
  •     Shipping Options
  •     Order Information
  •     Member Information
  •     Social Media Integration
  •     Pre-Assignment Review

Session 6: The Finishing Touches

  •     Testing, Launching, and Updating
  •     Optimization Tools
  •     Launching the Site
  •     Post-Launch Testing
  •     Split and Multivariate Testing
  •     Making Connections, Part One
  •     Making Connections, Part Two

Session 7: Creating an Engaging User Experience

  •     Designing Engaging Web Content
  •     Design Do’s and Don’ts
  •     Making Connections
  •     Use Dynamic Pages
  •     Leverage User-Generated Content
  •     Using Responsive Web Design
  •     Building Relationships
  •     Making Connections

Session 8: Transaction Management

  •     Introduction
  •     Credit and Debit Cards
  •     Online Payment Systems
  •     Mobile Payment Systems
  •     Digital Cash
  •     Cash on Delivery or Check by Mail

Session 9: M-Commerce

  •     The Growth of Mobile Commerce
  •     Top M-Commerce Retailers
  •     Strategies for Success
  •     What Does the Future Hold?

Session 10: E-Commerce Analytics

  •     Key Metrics
  •     Overall Site Metrics
  •     Shopping Cart Metrics
  •     Tracking Referrers and Keywords
  •     Tools to Track Data
  •     E-Commerce Management Tools
  •     Customer Relationship Management Systems
  •     Third Party Tools
  •     A Final Note
  •     Making Connections

Session 11: Supporting Your E-Commerce Business

  •     Behind the Scenes Activities

Session 12: Marketing Your E-Commerce Business

  •     Creating a Marketing Plan
  •     Cycle Overview
  •     Looking at the Steps
  •     Essential E-Commerce Marketing Channels
  •     E-Mail
  •     Offline Media
  •     Marketing with Social Media
  •     Facebook
  •     Twitter
  •     Pinterest
  •     Making Connections
  •     Creating Promotions that Make You Money, Part One
  •     Creating Promotions that Make You Money, Part Two
  •     Creating Promotions that Make You Money, Part Three
  •     Creating Promotions that Make You Money, Part Four

Session 13: Security and Fraud Awareness

  •     Protecting Your Customers and Your Business
  •     Building Trust with Customers, Part One
  •     Building Trust with Customers, Part Two
  •     Your Responsibilities to Your Business
  •     Intellectual Property on the Internet
  •     Fair Use Considerations
  •     Resources

Session 14: Rules and Regulations

  •     Trade Rules and Regulations
  •     Privacy Regulations
  •     Global Differences
  •     Case Study
  •     Making Connections

Session 15: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

About this Course

Run Your E-commerce Business

E-commerce has been a part of the world’s financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.

This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.

After you complete this E Commerce Management course, you will be able to:

  • Describe what the terms e-commerce and m-commerce mean.
  • Develop an e-commerce business plan.
  • Evaluate e-commerce software options.
  • Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process.
  • Test, launch, and update your e-commerce site.
  • Design engaging, responsive web content.
  • Understand e-commerce payment options and choose appropriate options for your site.
  • Use appropriate tools to track key e-commerce metrics.
  • Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management.
  • Create a marketing plan with all the essential elements.
  • Market your online store using social media and other appropriate channels.
  • Use discounts and promotions to market your e-commerce business.
  • Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly.
  • Protect your intellectual property.
  • Identify the rules and regulations that will govern your e-commerce businesses.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment
  •     Worksheet

Session 2: Getting to Know E-Commerce

  •     What is E-Commerce? (Part One)
  •     What is E-Commerce? (Part Two)
  •     A Brief History
  •     Why Do Customers Buy Online?
  •     The Six Models, Part One
  •     The Six Models, Part Two
  •     The Six Models, Part Three

    The Language of E-Commerce

Session 3: E-Commerce Building Blocks

  •     What’s Your Goal?
  •     The E-Commerce Business Plan
  •     Company Description
  •     Revenue Model
  •     Products and Services
  •     Competitive Analysis
  •     Organizational Strategy
  •     Marketing Strategy
  •     Making Connections

Session 4: Software Options and Solutions

  •     Looking at the Options
  •     Options for Your Business
  •     Test Driving

Session 5: Building Your Online Store

  •     Your Internet Address
  •     Overall Site Organization
  •     Top-Level Page, Part One
  •     Top-Level Page, Part Two
  •     Call To Action, Part One
  •     Call To Action, Part Two
  •     Navigating Through Your Site
  •     Search Box
  •     Menus and Categories
  •     Building Effective Product Pages
  •     Sample Pages, Part One
  •     Sample Pages, Part Two
  •     Sample Pages, Part Three
  •     Sample Pages, Part Four
  •     Shopping Cart Features
  •     The Checkout Process
  •     Optimizing Your Checkout Process
  •     Order Confirmation Page
  •     Additional Site Elements
  •     Contact Page
  •     Frequently Asked Questions
  •     Testimonials
  •     Privacy and Information Gathering Policies
  •     Shipping Options
  •     Order Information
  •     Member Information
  •     Social Media Integration
  •     Pre-Assignment Review

Session 6: The Finishing Touches

  •     Testing, Launching, and Updating
  •     Optimization Tools
  •     Launching the Site
  •     Post-Launch Testing
  •     Split and Multivariate Testing
  •     Making Connections, Part One
  •     Making Connections, Part Two

Session 7: Creating an Engaging User Experience

  •     Designing Engaging Web Content
  •     Design Do’s and Don’ts
  •     Making Connections
  •     Use Dynamic Pages
  •     Leverage User-Generated Content
  •     Using Responsive Web Design
  •     Building Relationships
  •     Making Connections

Session 8: Transaction Management

  •     Introduction
  •     Credit and Debit Cards
  •     Online Payment Systems
  •     Mobile Payment Systems
  •     Digital Cash
  •     Cash on Delivery or Check by Mail

Session 9: M-Commerce

  •     The Growth of Mobile Commerce
  •     Top M-Commerce Retailers
  •     Strategies for Success
  •     What Does the Future Hold?

Session 10: E-Commerce Analytics

  •     Key Metrics
  •     Overall Site Metrics
  •     Shopping Cart Metrics
  •     Tracking Referrers and Keywords
  •     Tools to Track Data
  •     E-Commerce Management Tools
  •     Customer Relationship Management Systems
  •     Third Party Tools
  •     A Final Note
  •     Making Connections

Session 11: Supporting Your E-Commerce Business

  •     Behind the Scenes Activities

Session 12: Marketing Your E-Commerce Business

  •     Creating a Marketing Plan
  •     Cycle Overview
  •     Looking at the Steps
  •     Essential E-Commerce Marketing Channels
  •     E-Mail
  •     Offline Media
  •     Marketing with Social Media
  •     Facebook
  •     Twitter
  •     Pinterest
  •     Making Connections
  •     Creating Promotions that Make You Money, Part One
  •     Creating Promotions that Make You Money, Part Two
  •     Creating Promotions that Make You Money, Part Three
  •     Creating Promotions that Make You Money, Part Four

Session 13: Security and Fraud Awareness

  •     Protecting Your Customers and Your Business
  •     Building Trust with Customers, Part One
  •     Building Trust with Customers, Part Two
  •     Your Responsibilities to Your Business
  •     Intellectual Property on the Internet
  •     Fair Use Considerations
  •     Resources

Session 14: Rules and Regulations

  •     Trade Rules and Regulations
  •     Privacy Regulations
  •     Global Differences
  •     Case Study
  •     Making Connections

Session 15: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

We provide a 7 Day Money Back Refund on all Courses

Now Only NZ$199 Save NZ$70 (26%)
OFF RRP NZ$269
Delivery Method Online
Get Info Pack

Special Offer

 

Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value NZ$600)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

Share this course

Course Summary

Course ID No.: 002ECM
Delivery Mode: Online
Course Access: Unlimited Lifetime
Time required: Study at your own pace
Course Duration: 6 - 8 Hours
Qualification: Certificate

Learn More With Course Bundles

Popular Courses and Bundles

Get a FREE Career Planner