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Building a Brand on Social Media Online Bundle, 3 Certificate Courses

Learn the Basics of Social Media Branding

Get Building a Brand on Social Media, Marketing with Social Media, Basic Internet Marketing in this Bundle

1. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

After you complete this course, you will be able to:

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy.

2. Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

After you complete this Marketing with Social Media course, you will be able to:

  • Describe the value of social media to your marketing plan.
  • Create and launch a social media marketing plan.
  • Select the right resources for a social media marketing team.
  • Define how to use social media to build an internal community.
  • Use metrics to measure the impact of a social media plan.
  • Manage difficult social media situations.
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
  • Decide whether a blog adds value to a social media plan.
  • Speak about specialty sites and social medial management tools.
  • Stay on top of social media trends and adjust your plan as the online world evolves.

3. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

After you complete this Basic Internet Marketing course, you will be able to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan.
  • Apply techniques to influence and engage your target market.
  • Weigh the value of using a distribution service for e-mail marketing campaigns.
  • Get started with search engine optimization.
  • Use online advertising to boost your marketing results.
  • Adjust your Internet marketing plan based on metrics and reporting.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.



Receive Lifetime Access to Course Materials, so you can review at any time.

Building a Brand on Social Media  3 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Building a Brand on Social Media Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Marketing with Social Media Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Important Note
  •     Pre-Assignment

Session 2: Getting Started

  •     What is Social Media
  •     Pre-Assignment Review

Session 3: Understanding the Marketing Mix

  •     The Five Ps and Social Media
  •     Product
  •     Price
  •     Place
  •     Promotion
  •     Packaging
  •     Exercise Your Muscle

Session 4: Developing a Social Media Plan

  •     Things to Think About
  •     Stretch
  •     Build a Community
  •     Watch Out for Social Media Experts
  •     Be There
  •     Find Your Customers
  •     Be a Person
  •     Follow Others
  •     Utilization Guidelines
  •     Expanding Your Digital Presence
  •     Social Media Plan Worksheet
  •     Basic Information
  •     Campaign Budget
  •     Campaign Objectives
  •     Competitive Analysis
  •     Important Notes
  •     Whats the Value
  •     Cost Per Lead

Session 5: Building Your Social Media Team

  •     Building the Team
  •     Making Connections
  •     The Community

Session 6: Using Social Media to Build Internal Communities

  •     Internal Communities
  •     Options for Internal Communities
  •     Make it Work

Session 7: Analyzing Your Impact with Metrics

  •     Useful Metrics
  •     Understanding Metrics
  •     Timing is Everything
  •     Timing Tips
  •     Target Market Worksheet

Session 8: Keeping on Top of the Trends

  •     The Times are A-Changing
  •     Case Study Google+
  •     Making Connections

Session 9: Damage Control

  •     Thats Not Good!
  •     What It Means For You
  •     Case Study United Breaks Guitars
  •     Get Smart

Session 10: Using Facebook

  •     Getting Started
  •     First Steps
  •     Next Steps
  •     Due Diligence
  •     Now You Can!
  •     Building Your Community
  •     Taking it Further
  •     Making Connections

Session 11: Using LinkedIn

  •     LinkedIn Essentials
  •     Setting Up Your Account
  •     Connecting to Others
  •     Using Groups

Session 12: Using Twitter

  •     Tweeting
  •     Getting Started with Twitter
  •     Hashtags
  •     Re-Tweets
  •     Your Name
  •     Making it Memorable
  •     Using Lists

Session 13: Building a Blog

  •     To Blog or Not To Blog
  •     Blogging Basics
  •     Blog Rules
  •     Help People Find You
  •     What Will I Write About
  •     Planning Your Blog
  •     Vlogs and YouTube

Session 14: Using Specialty Sites

  •     Introduction
  •     Yammer
  •     Pinterest
  •     SnapGuide
  •     Staying in the Loop

Session 15: Using Social Media Management Tools

  •     Introduction
  •     TweetDeck
  •     HootSuite
  •     Posterous
  •     Salesforce Radian6

Session 16: Launching Your Plan

  •     Pulling Everything Together
  •     Preparing for Delivery or Upgrade

Session 17: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 3 - Certificate in Basic Internet Marketing Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

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1 star
Average rating 3.5 out of 5 stars

5 December 2018 02:47:27 PM

Very easy to understand and navigate.

5 December 2018 02:44:20 PM

Easy to use. Informative

12 November 2018 11:33:41 AM

A great course, very informative and I learnt a lot about internet marketing.

12 November 2018 10:10:47 AM

Got it for very cheap which was great and i loved how i can do it in my own time, even though it took me like 3 months. Would be great if you could copy and paste because i liked some of the quotes that were used but thats reasonable.

12 November 2018 01:42:11 AM

Easy to follow

7 November 2018 01:08:52 PM

Super fun way of studying. Kept me interested and wanting to keep doing it.

6 November 2018 06:16:26 AM

I liked this course a lot since it's clear. The voice record readings is a plus to this course since it gives more focus

29 October 2018 12:05:18 PM

good to know

14 September 2018 01:00:35 PM

Very helpful course.

11 September 2018 10:10:33 PM

I did find the course and information helpful with many interesting tips and ideas which I'm hoping that will help me get employment within this field or my own business in the future .

20 August 2018 09:17:32 PM

Simple and clear.

12 August 2018 10:12:59 PM

Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand

11 August 2018 06:57:38 PM

very good

6 August 2018 05:56:29 AM

Well-structured and informative! Learnt a lot!

12 July 2018 03:41:55 PM

Very great course, interesting and useful information.

3 July 2018 02:07:54 PM

This course was helpful and inspiring. The material was easy to understand, but still packed with a lot of insightful information.

1 June 2018 05:03:54 PM


29 May 2018 03:27:51 PM

I am wanting to venture into a new career i believe this has given me a great insight to the field and equipt me with the fundamentals of Marketing.

28 May 2018 08:12:57 PM

fantastic course fill of interesting facts.

22 May 2018 06:58:59 PM


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Course Summary

Course ID No.: 002BBSMOC3CB
Delivery Mode: Online
Course Access: Unlimited Lifetime
Time required: Study at your own pace
Course Duration: 18-22 Hours
Assessments: Yes
Qualification: Certificate