Marketing and Sales Online Certificate Course

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. This course will share some creative marketing tactics that will work for any budget.

With this Marleting and Sales Online Courses, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Key Learning Objectives

• Recognize what we mean by the term “marketing.”
• Discover how to use low-cost publicity to get your name known.
• Know how to develop a marketing plan and a marketing campaign.
• Use your time rather than your money to market your company effectively.
• Understand how to perform a SWOT analysis

Marketing and Sales Online Course - Requirements

The Marketing and Sales Online Certificate Course is delivered 100 percent online 24/7 and only takes 6 to 8 hours of study to complete. 

To successfully complete this course, a student must:

• Have access to the internet and the necessary technical skills to navigate the online learning resources
• Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
• Be a self-directed learner
• Possess sound language and literacy skills

Quick Course Facts

1. Course content is structured for easy comprehension
2. Approximately 6 to 8 hours of study is needed to complete the course
3. Registered students gain unrestricted lifetime access to the Marketing and Sales Online course
4. All course material is available online 24/7 and can be accessed using any device
5. Study online from anywhere in your own time at your own pace
6. All students who complete the course will be awarded with a certificate of completion 

Marketing and Sales Online Certificate Course - Outline

Session 1: Course Overview

Session 2: Pre-Assignment Review

In this session, we will be reviewing your thoughts on some elements of marketing and sales with a pre-assignment review. This part of the Marketing and Sales Online course is designed to open your mind to the topic and think about your learning objectives.

• Pre-Assignment Review

Session 3: Defining Marketing

Business processes are dynamic. Just like business, marketing and sales are not static activities. This session discusses defines marketing and sales activities. We explore the best marketing strategies that can be leveraged with the work you are doing.

What is Marketing? What is Sales?

Today's sales and marketing strategies are evolving from being product-focused to more customer-focused. This is because businesses have placed greater importance on building relationships with their audience. It involves building credibility, which in turn builds trust. With trust, when the time is right, the customer will buy. Marketing activities are designed to:

• Identifying customer needs or wants
• Directing efforts to ensure that you meet customer needs and wants

The Best Marketing

The best marketing is not about products, services, and their features or benefits. It is about explaining to people how your products and services can help them. Directing our message to our target market is still important. However, you should also give equal importance to what you say and how you say it.

• Glossary of Terms

Session 4: Recognizing Trends

Marketing and sales professionals must be aware of what trends and fads are. This session discusses how you as a marketing and sales professional could determine trends and fads and how to apply the right amount of attention to each.

Trends and Fads

Trends can easily be anticipated by what we see on television and the internet. Media regularly sends these messages each day and received by people online or traditional media outlets (radio, television, printed media). A few things to remember when identifying trends and fads are:

• Fads come and go within months
• Trends take a decade to grow and then another decade to go away (roughly)

Session 5: Doing Market Research

This session discusses market research, its importance to you, and how to leverage this information to make sales. You will learn how to look closely into your target market and learn how to best service and sell to them.

Why Research is Important

Research should never be ignored when creating a marketing plan. Some might be concerned that this can be expensive, but there are several ways to conduct research inexpensively. This can be done via the internet, email, and phone.

The Cyclical Nature of Business

Things are constantly changing in business as we move through economic cycles, and the marketplace is becoming more global. This makes it difficult for you to gather information about your potential customers. To get this information, you must conduct some original market research. It can be sourced by using two kinds of research; primary and secondary.

Session 6: Strategies for Success

Marketing and sales play a huge role in helping your company increase its market share and grow. However, a blanket approach is not an effective strategy for sustained success. In this part of the Marketing and Sales Online Certificate Course, you will learn the different key strategies for success and identify opportunities, with increased business as the goal.

Session 7: Mission Statements

Part of marketing includes making small, personal touches that make your customers or potential clients feel welcome. Bringing that personal touch can be done by simple things such as remembering their names, and occasionally asking them whether everything is to their satisfaction.

• The Personal Touch
• Mission Statement
• Sample Mission Statements
• A Personal Mission Statement

Session 8: Brochures

Brochures are a staple when it comes to marketing efforts. It may come in the form of paper brochures or its electronic counterpart. In this session, we will take a look into the value of a good brochure and check some examples for additional insight.

Making Connections

Review some brochures and look at them critically. It can be done by checking brochures at the airport, bus station, or other gathering places. You could also check online sites for interactive digital media that look like brochures.

Session 9: Trade Shows

Trade shows are constantly bustling with energy at the busy booths. These places are excellent for meeting new people, improving your gathering and networking ideas, and checking what’s at work. In this session, you will learn about the value of trade shows and how to leverage these activities to increase market presence.

Why Attend a Trade Show?

Trade shows give you an excellent opportunity to talk with a large number of people that you usually see in a year of making sales calls. These events are also often visited by decision-makers. By planning your booth and making it attractive to potential clients, you can increase awareness for your company and attract investors.

Session 10: Developing a Marketing Plan

We often equate learning with having a plan, setting goals, and knowing where we want to go. The most successful marketers and sales professionals are excellent planners making them very effective in selling. In this part of the course, you will learn about the essential P’s in the work you do and the benefits of performing a SWOT analysis.

The Ps of Marketing

Years ago, it started with four "Ps" of traditional marketing. Changing times, however, the four Ps has now been supplemented to keep this up to date.

• Products
• Place
• Price
• Promotion
• Personal
• Penetration

Bringing it All Together

To ensure that the marketing Ps are working their best for you, you must develop a strategy that takes aim at your target markets. To create a successful marketing plan, you must take into consideration your personality, budget, business, and time.

• Bringing it All Together, Part Two
• SWOT Analysis
• Sample SWOT
• A Simple Marketing Plan for Small Budgets
• The Big Marketing Budget

Session 12: Increasing Business

With the cost of running a business on the rise, revenues must do the same to keep the business afloat. This session discusses the different practical ways to increase your business and how to do the math needed to project your future.

• The Basic Formulas
• Making Connections

Session 14: Saying No to New Business

Not all business is good business. It is important that we recognize a bad business and cut our losses quickly when needed. In this session, you will learn several reasons why saying no to new business can be an excellent strategy.

Saying No to New Business

You may not realize it, but attracting the wrong patrons could spell the end for your business. With businesses focused on making a profit by accepting anyone who is willing to pay, you stand to lose a majority of your important clients.

• Making Connections

Session 13: Advertising Myths

In this session, we will discuss the common advertising myths and how to know the truth to avoid getting caught in an advertising trap.

• You have to advertise to get business
• Advertising is too expensive for small business
• There is one best advertising method
• Advertising is a one-shot deal
• If you put the money into advertising, the advertisement does the work for you

Creating Desire

Let's take your marketing efforts a step ahead by creating a desire to buy your project. Advertisers do this by trying to satisfy customer needs.

Session 14: Networking Tips

In this part of the Marketing and Sales Online course, you will learn about networking activities that can help you connect with the right people in the right places.

• The Right Approach
• Getting to the Decision Makers
• Networking Tips to Consider
• Making Connections

Session 15: A Personal Action Plan

In this session, you will be asked questions to help you plan your short-term and long-term goals. This will help reinforce all the learning you have don and put it into practice.

• Starting Point
• Where I Want to Go
• How I Will Get There

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.