Identifying and Combatting Fake News Online Bundle, 5 Certificate Courses
Learn How to Turn a Potential Crisis into opportunities for Promotion
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Familiarize oneself with Fake News - 5 Courses in this Bundle
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Identifying and Combatting Fake News
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Crisis Management
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Working with the Media: Creating a Positive Working Relationship
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Public Relations Boot Camp
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Conducting Accurate Internet Research
1. Identifying and Combatting Fake News: Learn how to turn a potential crisis into opportunities for promotion
Fake news has always been around. But lately it seems as though it’s becoming more and more common. With the wide reach of the internet and social media, fake news can spread like wildfire. In this environment, it’s important for businesses to know how to recognize and cope with it.
With this Identifying and Combatting Fake News course, understand the impacts of fake news, learn strategies to deal with it, and how to turn a potential crisis into opportunities for promotion and growth if your business becomes a victim of it.
Key Learning Objectives
- Define ‘fake news’
- Recognize the difference between ‘fake news’ and objective reporting
- Understand the impacts of ‘fake news’ Examine proactive strategies and how they work
- Learn reactive strategies and why they are essential
- Discover opportunities for promotion and growth within ‘fake news’
- Create your own ‘fake news’ action plan
2. Crisis Management: Be Ready For Emergencies
Viable organizations need to be ready for emergencies because they are a fact of doing business. This course will show you how to create a crisis management plan that will help your business prevent, respond to, and recover from all types of crises.
To begin this course, you will learn how to put the right people in place with a crisis management team and appropriate training. Then, you will learn how to identify and assess crisis risks, develop a response process, and gather appropriate resources. You will also learn how to respond to, document, and investigate crises; establish an emergency operations center; create a continuity plan; and recover from a crisis.
Key Learning Objectives
- Assign people to an appropriate crisis team role.
- Conduct a crisis audit.
- Establish the means for business continuity.
- Determine how to manage incidents.
- Help your team recover from a crisis.
- Apply the process in practical exercise.
3. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media
You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
Key Learning Objectives
- Prepare for an interview
- Be interviewed successfully
- Craft a media statement
- Develop and issue a press release
- Understand libel and slander
- Develop a media package
- Understand various media outlets
- Build relationships with the media
4. Public Relations Boot Camp: Strategic Public And Media Relations
Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.
In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
Key Learning Objectives
- Identify the steps you can take to build your credibility.
- Identify the objections that you encounter most frequently.
- Develop appropriate responses when prospective buyers throw you a curve.
- Learn ways to disarm objections with proven rebuttals that get the sale back on track.
- Learn how to recognize when a prospect is ready to buy.
- Identify how working with your sales team can help you succeed.
5. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research
We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.
This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.
Key Learning Objectives
- Describe why Internet research skills are important.
- Create a search plan.
- Identify what resources are the most appropriate for your search.
- Search the surface web and the deep web using a variety of tools.
- Assess the credibility and validity of a website.
- Organize research notes.
- Cite sources and avoid plagiarism
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review it at any time
The Identifying and Combatting Fake News 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Identifying and Combatting Fake News Online Certificate Course
Session One: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: Evolution of ‘The Truth’
- The Truth
- Pre-Assignment Review
- Fake News Defined
- Making Connections: Your Thoughts
- The Media Safety Valve
- Making Connections: Your Advisors
Session Three: The Challenge of ‘Social’
- What is the Purpose of the Media?
- Making Connections: Social Communication
- Feeding the Machine
- Making Connections: Your Advisors
Session Four: Life of a Target
- Links in the Chain
- How Fake News Spreads
- You as a Link
- Making Connections: Power of Persuasion
- Understanding Your Company
- Making Connections: Newsfeed Search
- Forums for Your Audience
- Making Connections: Storefront Review
Session Five: Deconstructing Fake News
- Deconstructing Fake News
- Making Connections: A Fake News Encounter
- Separating Fact from fiction
- Making Connections: Real or Fake
Session Six: Coping with a Crisis
- Coping with a Crisis
- From Crisis To Opportunity
- Crisis Defined
- Shrinking the Target
- Making Connections: Reaction Time
- Staying Clear of the Smear
- Real Versus Fake Revisited
Session Seven: Proactive Approaches
- Letting Social Media Serve You
- Understanding Your Customers
- A Closer Look at Customers Activity
- Relationships Reviewed
- Making Connections: A Look at Methods
- Examining Your Ingredients
- Making Connections: Checklist
- Reaching Out Online
- Making Connections: Reaching Out
- Maintaining the Momentum
- Your Fake News Reaction Online
- Personal Action Plan
- Summary
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Course Assessment Answer Keys
- Pre-Course Assessment
- Post-Course Assessment
Course 2 - Crisis Management Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Burst Water Pipe
- Call Center
Session 2: What is Crisis Management?
- Defining Terms
- What Makes a Crisis?
- The Crisis Management Team
- Creating the Team
Session 3: Training Leaders and Staff
- Training Essentials
- Three Pronged Approach
- Conducting Training
Session 4: Conducting the Crisis Audit
- Why Audit?
- Documentation Audit
- 360 Degree Audit
- Online Audit
- Sample Audit Questions
- Other Audit Considerations
- Using a Risk Matrix
Session 5: Performing a Risk Level Analysis
- The Four Categories
- Case Study, Scenario One
- Case Study, Scenario Two
- Case Study, Scenario Three
Session 6: Developing a Response Process
- Pre-Assignment Review
- Crisis Response Process
- Step Two: Perform Basic Crisis Management Steps
- Step Three: Trigger the Crisis Response Process (If Appropriate)
- Remember: Stay Flexible!
Session 7: Consulting with the Experts
- Considering Your Resources
- Making Connections
Session 8: Incident Management Techniques
- Case Study
- Responding to Incidents
- Incident Related Documentation
- Other Documents
- Investigating Incidents
- Accident Investigation Kit
- Steps to Follow
Session 9: Working Through the Issues
- Model Overview
- The Problem Solving Model
- Keeping an Open Mind
- Solving Problems the Right Way
- Phase One
- Definition
- Analysis
- Analysis
- Phase Two
- Brainstorming
- Checkerboard
- Research and Report
- Phase Three
- Solution Planning Worksheet
- Three Types of Decisions
- Advice from an Expert
- Eight Ingredients for Good Decision Making
Session 10: Establishing an Emergency Operations Center
- EOC Considerations
- Making Connections
- Who is In Charge?
Session 11: Building Business Continuity and Recovery
- Creating Continuity
- Making Connections
- Essential Crisis Plan Elements
Session 12: Walliallia
- Background
- Exercise One: Gas Line Explosion at Water Plant
- Assignment
- Exercise Two: How are you Feeling?
- Assignment
- Exercise Three: The Last Question
- Assignment
Session 13: Recovering and Moving On
- Initial Adjustments
- Working Things Out
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Working with the Media: Creating a Positive Working Relationship Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Being Interviewed
- As a Citizen
- Remain Calm
- Listen to the Question, Part One
- Listen to the Question, Part Two
- Be Honest
- Slander/Libel
- Interview Preparation
- As a Media Spokesperson
Session 3: Providing Information to the Media
- Security of Information and Files, Part One
- Security of Information and Files, Part Two
- Security of Information and Files, Part Three
- Attribution
- Off the Record
- Confidential
- Not-for-Attribution
- Different Types of Media, Part One
- Different Types of Media, Part Two
- Keeping Copies of Interviews
Session 4: Developing a Media Package
- Bios
- Company History
- Headshots, Logos, Graphics, Stats, Video/Audio Clips
- Contact Details
Session 5: Press Releases
- Release Information
- Contact Information
- Date of Release
- Template, Part One
- Template, Part Two
- Points of Distribution
Session 6: Developing Media Relationships
- Professional vs. Personal
- Media Contact Lists
- Providing Tips/Story Ideas to Media
- Who to Choose
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Public Relations Boot Camp Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Building Credibility
- Establishing Your Credibility
- First Impressions
- Belief and Credibility
Session 3: Your Competition
- Setting Yourself Apart
- Your Competitors
- Your Products and Services
- Identifying Your USP
Session 4: Critical Communication Skills
- Being an Excellent Communicator
- Active Listening
- Responding to Feelings
- Reading Cues
- Demonstration Cues
- Tips for Becoming a Better Listener
- Listening for Accuracy
- Powerful Questions
- Closed vs. Open Questions
- Discussing Open Questions
- Asking Good Questions
- Clarifying Questions
- Listening and Questioning
Session 5: Observation Skills
- Looking For Clues
- Checklist for Success
- Body Movements
- Facial Expressions
- Grooming
- Posture
- Reading People
- Some Light Reading
Session 6: Handling Customer Complaints
- Find Complaints and Fix Them
- Self-Analysis - Calling Your Clients
- Self-Analysis - Fixing Complaints
- Handling Complaints
Session 7: Overcoming Objections
- What are Objections?
- Attitude Check!
- Keep Your Brain in Check!
- Controlling Your Reactions
- Pre-Assignment Review
Session 8: Handling Objections
- Universal Strategies
- Example Interaction
- Specific Strategies 1 to 3
- Specific Strategies 4 to 6
- Specific Strategies 7 to 9
- Using the Strategies
Session 9: Pricing Issues
- Handling Pricing Objections
- Managing the Objections
- Four Factors That Stay the Same
- How You Handle the Issues
Session 10: How Can Teamwork Help Me?
- Understanding the Value of Teamwork
- Making the Team
Session 11: Buying Signals
- Signals to Watch For
- Noticing Signals
- Making the Play
Session 12: Closing the Sale
- Creating a Custom Toolbox
- Strategies to Try
- Persistence Pays Off
- Closing Techniques: Thank You Notes
- 15 Sales Closing Success Tips
- The Fifteen Activities
- Selecting One Activity
- Sell It To Me - Introduction and Demonstration
- Sell It To Me - Objections and Requests
- Sell It To Me - Closing and Other Points
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Conducting Accurate Internet Research Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Creating a Search Plan
- Key Elements of a Search Plan, Part One
- Key Elements of a Search Plan, Part Two
- Making Connections
- Expanding the Question
- Where Am I Going to Find the Answers?
- How Deep Should I Go?
- Getting Focused
Session 3: Searching the Surface Web
- What is a Search Engine?
- How Search Engines Work
- Metasearch Engines
- Graphic Search Engines
- Specialized Search Engines
- Building a Keyword List
- Sample Search
- Making Connections
- Step-By-Step Searching Guide, Part One
- Step-By-Step Searching Guide, Part Two
- Step-By-Step Searching Guide, Part Three
- Step-By-Step Searching Guide, Part Four
- Step-By-Step Searching Guide, Part Five
- Step-By-Step Searching Guide, Part Six
- Step-By-Step Searching Guide, Part Seven
- Step-By-Step Searching Guide, Part Eight
- Performing an Advanced Search, Part One
- Performing an Advanced Search, Part Two
- Using Advanced Search Tools, Part One
- Using Advanced Search Tools, Part Two
- Overview of the Options
- About Boolean Operators
- Searching for Quick Facts
- Weather
- Stock Information
- Movie Information
- Word Tools
- Flight Information
- Internet Scavenger Hunt
- Debrief
Session 4: Diving Into the Deep Web
- About the Deep Web
- Searching the Deep Web
- Making Connections
Session 5: Searching for Multimedia
- Search Techniques
- Searching for Images, Part One
- Searching for Images, Part Two
- Searching for Images, Part Three
- Searching for Images, Part Four
- Searching for Audio and Videos
- Making Connections
Session 6: Assessing Research Sites
- Analyzing Your Sources
- About Top-Level Domains
- About Wikipedia
- Making Connections
- Checking Your Facts
- Understanding Primary and Secondary Sources
- Double-Check Your Facts
- Check Out the Site
- Identify Advertisements
Session 7: Staying Organized with Research Tools
- Understanding the Options
- Organizing Information
- Microsoft OneNote
- Evernote
- Zotero
- CiteULike
- EasyBib
- Advanced Software Packages
Session 8: Citing Sources
- Don’t Plagiarize!
- Information to Gather
- Documentation Styles
- Sample Citations
Session 9: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
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Course Summary
Course ID: | CFS03ICFN5CB |
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Delivery Mode: |
Online |
Access: | Lifetime |
Time: | Study at your own pace |
Duration: | 30-40 hours |
Assessments: | Yes |
Qualification: | Certificate |
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