About This Course
What you will learn - Learn the Basic Techniques in Communication to Improve Sales
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Get BIG Savings with our Communications for Small Business Owners Online Bundle, 5 Certificate Courses
- Communications for Small Business Owners
- Social Selling for Small Businesses
- Online Tools for Small Business
- Marketing for Small Businesses
- Building a Brand on Social Media
1. Communications for Small Business Owners: Learn the Basic Techniques in Communication to Improve Sales
Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.
2. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business
If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This entrepreneurship course will show you how to use social selling via social media to the best benefit.
Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.
After you complete this course, you will be able to:
- Describe the attributes of social selling.
- Explore how social selling can generate results for your small business.
- Apply social selling strategies to create relevance in social media.
- Understand the power of leveraging different social media platforms in social selling.
- Measure your social selling results.
3. Online Tools for Small Business: Learn about free online tools for small business owners
The internet provides an information highway for communication and research and is now also a virtual toolbox for the small business owner, with free options for such essential services as marketing, promotion, project management, data acquisition, document review, graphic design, and sales transactions. This Online Tools for Small Business course will give an overview of some popular options and provide basic instruction in their functions and use. This will enable you to select options appropriate for your business and get you or your team started in using them for your business.
What will you learn with our Online Tools for Small Business Online Course?
- Google Docs
- Canva
- Trello
- Survey Monkey
- MailChimp
4. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
5. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
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Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Communications for Small Business Owners Online Bundle, 5 Courses includes the following courses, below is a summary of each course:
Course 1 - Certificate In Communications for Small Business Owners Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part One
- Pre-Assignment, Part Two
Session 2: Key Communication Components
- What Communication Is All About
- Attributes of Good Communication
- Pre-Assignment Review
Session 3: The Building Blocks
- Business and Marketing Strategy
- Components of Your Marketing Plan
- Things to Consider
- Three-Year Marketing Plan Sample
- Sample Project Plan: Introduction
- Sample Project Plan: Service Awareness and Feedback
- Sample Project Plan: Annual Conference
- Making Connections
- Public Relations Plan
- Allow Some Flexibility
- Working on the Plan
- Elevator Pitch and Executive Summary
- The Executive Summary
- Essential Elements
- Developing Your Pitch: Step One
- Developing Your Pitch: Step Two
- Developing Your Pitch: Step Three
- Developing Your Pitch: Step Four
- Developing Your Pitch: Step Five
- Delivery Tips
- Practice Makes Perfect
Session 4: Your Communications Plan
- Introduction
- Selecting Your Communications Destination
- Identifying Audiences, Part Two
- Making Connections, Part One
- Making Connections, Part Two
- Choosing a Communications Route
- Types of Routes
- Identifying Your Goal
- Splitting up the Message
- Making Connections
- Establishing a Communications Vehicle
- Setting up Media Guidelines
- Sample Media Guidelines
- Selecting a Spokesperson
- Developing an Approval Process
- Approval Process Guidelines
- Defining Inbound and Outbound Marketing, Part One
- Defining Inbound and Outbound Marketing, Part Two
- The Reasons for Inbound Marketing, Part One
- The Reasons for Inbound Marketing, Part Two
- Making Connections
Session 5: The Five C’s of a Successful Message
- Be Clear
- Sample E-Mail
- Being Clear
- Sample E-Mail
- Being Coherent
- Being Coherent, Part Two
- Being Coherent, Part Three
- Be Concise
- Sample E-mail
- Revised E-mail
- Be Complete
- Sample E-Mail
- Revised E-Mail
- Be Correct
- Sample E-Mail
- Checking for Mistakes
- Mistakes Happen!
- Be Compelling
- Compelling Copy
- Making Connections
Session 6: Communication Strategies
- Setting a Goal for Each Communications Piece
- Strengthening Your Core Message
- Key Words and Ideas
- Thinking MEDIA
Session 7: Sharing Information Through Media Releases
- Key Pieces of the Media Release
- Media Releases
- Drafting Your Message
- Getting Into It
Session 8: Communicating Online
- Blogging Tips and Tricks
- Guidelines
- Making Connections
- Connecting Through Social Media
- Making Connections
- Getting on Board, Part One
- Getting on Board, Part Two
- Social Media Plan Worksheet: Basic Information
- Basic Information, Part Two
- Campaign Budget
- Campaign Objectives
- Competitive Analysis, Part One
- Competitive Analysis, Part Two
Session 9: Using Stories to Communicate
- The Importance of Story, Part One
- The Importance of Story, Part Two
- Tell Me A Story
Session 10: Polishers and Time Savers
- Communication Fact Sheets
- 'About Us' Fact Sheet
- 'Elevator Pitch' Fact Sheet
- 'Social Media Summary' Fact Sheet
- 'Strategic Summary' Fact Sheet
- 'Contact Lists' Fact Sheet
- Maintaining Fact Sheets
- Making Connections
- Getting It Together
- The Three R’s
- Reduce
- Reuse
- Recycle
Session 11: Enhancing Your Results
- Search Engine Optimization (SEO)
- Making Connections
- Metatags
- Getting the Best Results
- Developing Keywords
- Optimizing Our Results
- Taking Your Communication Pulse
- Using Focus Groups
- Focusing on the Research
- SWOT Analysis
- Next Steps
- Making Connections
Session 12: Maintaining Your Message in Crisis
- Communicating in a Crisis, Part One
- Communicating in a Crisis, Part Two
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Social Selling for Small Businesses
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Defining Social Selling
- It Is What It Is
- The Relationship Between Social Media and Sales Professionals
- Pre-Assignment Review, Part One
- Pre-Assignment Review, Part Two
- Pre-Assignment Review, Part Three
- Getting Clear
- What’s Your Purpose?
- Case Study
Session 3: Doing Your Research
- Who Will You Connect With? Part One
- Who Will You Connect With? Part Two
- Why Do You Want To Connect With Them?
- How Will You Connect and Engage?
- Making Connections
- Making It Work
- What Do You Need?
- The Changing Marketplace
Session 4: Building Relationships
- Who Do You Know?
- What It’s All About
- Expanding Your Circle
- Other People’s Content
- Making Connections
- Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
- Question
Session 5: Sharing Content
- Being Relevant
- Making Connections
- Helping Your Sales Team Flourish
- What About You?
- Defining Yourself
- Coaching Your Team
- Listen and Learn
- Case Study
- Getting in Touch
Session 6: Leveraging Technology
- Diving In
- Social Platforms – LinkedIn
- Getting Started, Part One
- Getting Started, Part Two
- Getting Started, Part Three
- Getting Started, Part Four
- Social Platforms – Twitter
- Knowing When You’re There
- Summary
- Social Platforms – The Beauty of Pictures, Part One
- Social Platforms – The Beauty of Pictures, Part Two
Session 7: Measuring the Results
- Measuring Social Media, Part One
- Measuring Social Media, Part Two
- Your CRM
Session 8: Keep Going Forward
- Keep Moving
- Making Connections, Part One
- Making Connections, Part Two
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Online Tools for Small Business
Lesson One: Google Docs
- Online Document Creation
- Setting Up an Account
- Basic Features
- Test Drive
- Further Study
Lesson Two: Canva
- Online Graphics Creation
- Setting Up an Account
- Basic Features
- Test Drive
- Further Study
Lesson Three: Trello
- Online Project Management
- Setting Up an Account
- Basic Features
- Test Drive
- Further Study
Lesson Four: Survey Monkey
- Online Data Acquisition
- Setting Up an Account
- Basic Features
- Test Drive
- Further Study
Lesson Five: MailChimp
- Email Marketing
- Setting Up an Account
- Basic Features
- Test Drive
- Further Study
- Course Wrap-Up
- Post-Course Assessment
- Course Summary
Course 4 - Certificate In Marketing for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate In Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
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Communications for Small Business Owners Online Bundle, 5 Certificate Courses
Learn the Basic Techniques in Communication to Improve Sales
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Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 6 to 8 hours per course
- Assessments: Yes
- Qualification: Certificate
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About This Course
What you will learn - Learn the Basic Techniques in Communication to Improve Sales
|
|
Get BIG Savings with our Communications for Small Business Owners Online Bundle, 5 Certificate Courses
- Communications for Small Business Owners
- Social Selling for Small Businesses
- Online Tools for Small Business
- Marketing for Small Businesses
- Building a Brand on Social Media
1. Communications for Small Business Owners: Learn the Basic Techniques in Communication to Improve Sales
Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.
2. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business
If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This entrepreneurship course will show you how to use social selling via social media to the best benefit.
Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.
After you complete this course, you will be able to:
- Describe the attributes of social selling.
- Explore how social selling can generate results for your small business.
- Apply social selling strategies to create relevance in social media.
- Understand the power of leveraging different social media platforms in social selling.
- Measure your social selling results.
3. Online Tools for Small Business: Learn about free online tools for small business owners
The internet provides an information highway for communication and research and is now also a virtual toolbox for the small business owner, with free options for such essential services as marketing, promotion, project management, data acquisition, document review, graphic design, and sales transactions. This Online Tools for Small Business course will give an overview of some popular options and provide basic instruction in their functions and use. This will enable you to select options appropriate for your business and get you or your team started in using them for your business.
What will you learn with our Online Tools for Small Business Online Course?
- Google Docs
- Canva
- Trello
- Survey Monkey
- MailChimp
4. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
5. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
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Communications for Small Business Owners Online Bundle, 5 Courses includes the following courses, below is a summary of each course:
Course 1 - Certificate In Communications for Small Business Owners Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part One
- Pre-Assignment, Part Two
Session 2: Key Communication Components
- What Communication Is All About
- Attributes of Good Communication
- Pre-Assignment Review
Session 3: The Building Blocks
- Business and Marketing Strategy
- Components of Your Marketing Plan
- Things to Consider
- Three-Year Marketing Plan Sample
- Sample Project Plan: Introduction
- Sample Project Plan: Service Awareness and Feedback
- Sample Project Plan: Annual Conference
- Making Connections
- Public Relations Plan
- Allow Some Flexibility
- Working on the Plan
- Elevator Pitch and Executive Summary
- The Executive Summary
- Essential Elements
- Developing Your Pitch: Step One
- Developing Your Pitch: Step Two
- Developing Your Pitch: Step Three
- Developing Your Pitch: Step Four
- Developing Your Pitch: Step Five
- Delivery Tips
- Practice Makes Perfect
Session 4: Your Communications Plan
- Introduction
- Selecting Your Communications Destination
- Identifying Audiences, Part Two
- Making Connections, Part One
- Making Connections, Part Two
- Choosing a Communications Route
- Types of Routes
- Identifying Your Goal
- Splitting up the Message
- Making Connections
- Establishing a Communications Vehicle
- Setting up Media Guidelines
- Sample Media Guidelines
- Selecting a Spokesperson
- Developing an Approval Process
- Approval Process Guidelines
- Defining Inbound and Outbound Marketing, Part One
- Defining Inbound and Outbound Marketing, Part Two
- The Reasons for Inbound Marketing, Part One
- The Reasons for Inbound Marketing, Part Two
- Making Connections
Session 5: The Five C’s of a Successful Message
- Be Clear
- Sample E-Mail
- Being Clear
- Sample E-Mail
- Being Coherent
- Being Coherent, Part Two
- Being Coherent, Part Three
- Be Concise
- Sample E-mail
- Revised E-mail
- Be Complete
- Sample E-Mail
- Revised E-Mail
- Be Correct
- Sample E-Mail
- Checking for Mistakes
- Mistakes Happen!
- Be Compelling
- Compelling Copy
- Making Connections
Session 6: Communication Strategies
- Setting a Goal for Each Communications Piece
- Strengthening Your Core Message
- Key Words and Ideas
- Thinking MEDIA
Session 7: Sharing Information Through Media Releases
- Key Pieces of the Media Release
- Media Releases
- Drafting Your Message
- Getting Into It
Session 8: Communicating Online
- Blogging Tips and Tricks
- Guidelines
- Making Connections
- Connecting Through Social Media
- Making Connections
- Getting on Board, Part One
- Getting on Board, Part Two
- Social Media Plan Worksheet: Basic Information
- Basic Information, Part Two
- Campaign Budget
- Campaign Objectives
- Competitive Analysis, Part One
- Competitive Analysis, Part Two
Session 9: Using Stories to Communicate
- The Importance of Story, Part One
- The Importance of Story, Part Two
- Tell Me A Story
Session 10: Polishers and Time Savers
- Communication Fact Sheets
- 'About Us' Fact Sheet
- 'Elevator Pitch' Fact Sheet
- 'Social Media Summary' Fact Sheet
- 'Strategic Summary' Fact Sheet
- 'Contact Lists' Fact Sheet
- Maintaining Fact Sheets
- Making Connections
- Getting It Together
- The Three R’s
- Reduce
- Reuse
- Recycle
Session 11: Enhancing Your Results
- Search Engine Optimization (SEO)
- Making Connections
- Metatags
- Getting the Best Results
- Developing Keywords
- Optimizing Our Results
- Taking Your Communication Pulse
- Using Focus Groups
- Focusing on the Research
- SWOT Analysis
- Next Steps
- Making Connections
Session 12: Maintaining Your Message in Crisis
- Communicating in a Crisis, Part One
- Communicating in a Crisis, Part Two
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Social Selling for Small Businesses
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Defining Social Selling
- It Is What It Is
- The Relationship Between Social Media and Sales Professionals
- Pre-Assignment Review, Part One
- Pre-Assignment Review, Part Two
- Pre-Assignment Review, Part Three
- Getting Clear
- What’s Your Purpose?
- Case Study
Session 3: Doing Your Research
- Who Will You Connect With? Part One
- Who Will You Connect With? Part Two
- Why Do You Want To Connect With Them?
- How Will You Connect and Engage?
- Making Connections
- Making It Work
- What Do You Need?
- The Changing Marketplace
Session 4: Building Relationships
- Who Do You Know?
- What It’s All About
- Expanding Your Circle
- Other People’s Content
- Making Connections
- Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
- Question
Session 5: Sharing Content
- Being Relevant
- Making Connections
- Helping Your Sales Team Flourish
- What About You?
- Defining Yourself
- Coaching Your Team
- Listen and Learn
- Case Study
- Getting in Touch
Session 6: Leveraging Technology
- Diving In
- Social Platforms – LinkedIn
- Getting Started, Part One
- Getting Started, Part Two
- Getting Started, Part Three
- Getting Started, Part Four
- Social Platforms – Twitter
- Knowing When You’re There
- Summary
- Social Platforms – The Beauty of Pictures, Part One
- Social Platforms – The Beauty of Pictures, Part Two
Session 7: Measuring the Results
- Measuring Social Media, Part One
- Measuring Social Media, Part Two
- Your CRM
Session 8: Keep Going Forward
- Keep Moving
- Making Connections, Part One
- Making Connections, Part Two
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Online Tools for Small Business
Lesson One: Google Docs
- Online Document Creation
- Setting Up an Account
- Basic Features
- Test Drive
- Further Study
Lesson Two: Canva
- Online Graphics Creation
- Setting Up an Account
- Basic Features
- Test Drive
- Further Study
Lesson Three: Trello
- Online Project Management
- Setting Up an Account
- Basic Features
- Test Drive
- Further Study
Lesson Four: Survey Monkey
- Online Data Acquisition
- Setting Up an Account
- Basic Features
- Test Drive
- Further Study
Lesson Five: MailChimp
- Email Marketing
- Setting Up an Account
- Basic Features
- Test Drive
- Further Study
- Course Wrap-Up
- Post-Course Assessment
- Course Summary
Course 4 - Certificate In Marketing for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate In Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund guarantee. Just send us an email to info@coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
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No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
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All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
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After
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please check your junk/spam folder in the event that you do not receive
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Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
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The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
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All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
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you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
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You
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Also, include it in your resume/CV, professional social media profiles
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This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
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