What you will learn

Study Online Lead Generation Course, Develop a core set of sales skills and Master Numerous Prospecting Methods

Ready to start a rewarding and exciting career in online marketing? Our Online Lead Generation Course will give you the critical skills and knowledge to become a valuable member of  any sales team!

 Our Online Lead Generation Course will discuss prospecting and lead generation. You will learn the various methods of making meaningful connections which may lead to a sale or other promising results. Our course will help you take your skills to another level making you standout and be a valuable member of a sales team.

At Courses For Success, our courses are designed by professionals, for professionals. We maintain the highest level of quality courses to ensure your success. By completing our comprehensive Online Lead Generation Course, you will be equipped with the right skill-set to ensure you stand out from the competition! 

What are the objectives of the Lead Generation Course?

1. Identify prospects
2. Implement both traditional and new marketing methods
3. Use the pipeline effectively
4. Educate customers
5. Track activity and make adjustments as needed

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Online Lead Generation Course - Requirements

The Lead Generation Course is delivered 100 percent online 24/7 and only takes 8 hours of study to complete.

To successfully complete this course, a student must:

• Have access to the internet and the necessary technical skills to navigate the online learning resources
• Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
• Be a self-directed learner
• Possess sound language and literacy skills

Quick Course Facts

1. Course content is structured for easy comprehension
2. Approximately 8 hours of study is needed to complete the course
3. Registered students gain unrestricted access to the Lead Generation Course
4. All course material is available online 24/7 and can be accessed using any device
5. Study online from anywhere in your own time at your own pace
6. All students who complete the course will be awarded with a certificate of completion

Online Lead Generation Course Outline

Getting Started

Prospecting and lead generation are essential for the success of a sales organization. Although people often view the process of it as tedious and only engage in the bare minimum, by merely changing one's perspective of prospecting and engaging in activities the company can benefit from new enthusiasm and can help in increasing sales.

The learning outcomes for this module are:

• Identify prospects
• Implement both traditional and new marketing methods
• Use the pipeline effectively.
• Educate customers
• Track activity and make adjustments as needed.

Prospecting

Prospecting is a vital part of any sales endeavor, but this is often overlooked and poorly implemented. For prospecting to be successful, it needs to become both a priority and a habit. It is essential to understand what the company is prospecting and choosing the right methods of communication.

Topics to be discussed include:

• Make It a Priority
• Prospecting must be a priority in every company even though it is believed that the success of the company relies on their sales.

1. It requires
2. Scheduling 
3. Preparation 
4. Professionalism

• Identify Your Ideal Prospect
• The process of prospecting can be time-consuming; that is why companies need to identify ideal prospects before starting the process. 
• Choose Prospecting Methods
• There are various methods available for prospecting, and it is vital to focus one's energy on finding the right methods that will respond to when they are exposed.
• Make It a Habit
• Making prospecting a priority is not enough because it also needs to become a habit since it helps in ensuring that it is being done daily.

Traditional Marketing Methods

These methods are already tried and right because they have been used for years and still effective until now. When it is blended with the newer methods of marketing, it can improve the company’s chances of success as they continue approaching prospects and generate leads.

Topics to be discussed include:

• Cold Calling
• The success of this method depends on the attitude of the caller, and maintaining a positive attitude can go beyond than what the company thinks.
• Direct Mail
• This is a standard marketing method that makes it simple and affordable because its success and effectiveness rely on choosing the appropriate mailing list.
• Trade Shows
• Trade shows are excellent venues for meeting new prospects and can be a place for great competition.

1. Steps in Ensuring Benefits from the Experience
2. Plan in advance
3. Create goals
4. Advertise 
5. Follow up

• Networking 
• This is often used buzzword, and it is one of the most effective methods of prospecting because it requires more than only meeting new people.

New Marketing Methods

As new technologies are being introduced, the marketing methods also adapt to its changes. When combining newer marketing methods with the traditional ones, there can be an opportunity in making most of the various marketing strategies.

Topics to be discussed include:

• Social Networking
• Social networking is common in the modern world, and it is proliferating as methods of advertising grow and change.
• Search Engine Marketing
• This increases the visibility of one’s company online by utilizing their advertisements and optimizing their rank in search engine results.
• Email Marketing
• This can be very effective at generating leads, and for it to reap its rewards, it is essential to do more than sending out mass emails.
• Display Advertising
• Display advertising is an alternative method for necessary text advertising, and these ads often implement the usage of videos and images.

1. Methods of Advertising
2. Cost per click
3. Cost per thousand impressions
4. Cost per acquisition

Generating New Leads

Generating new leads for the company often requires gaining the trust of various prospects. Having an online presence is not enough because prospects need to see the company as a brand that they can put their trust.

Topics to be discussed include:

• Become a Brand
• Branding represents how customers view the company, and they must see the company as somewhat authentic.
• Webinars
• These are wonderful tools that can be used in generating new leads and demonstrating one’s expertise.
• Blogs 
• Blogs are practical marketing tools, but it requires commitment and should be updated regularly.
• Engaging Video
• Companies benefit from creating videos because this can be entertaining or educational for their target customers.

Avoid Common Lead Generation Mistakes

Failure of generating leads to be successful can be often related to common lead generation mistakes done by a company. It is crucial to be aware of these common mistakes because it helps in knowing how to avoid them.

Topics to be discussed include:

• Limiting Channels
• This is a common problem that occurs at a company, and a way to avoid them is by simply avoiding limiting oneself and by trying new strategies.
• Failure to Provide Value
• Failure to provide value to what the customer needs can result in losing potential customers and turning out the message.
• Failure to Connect
• People often forget to follow up with their prospects; that is why companies need to build connection because this will create trust and solidify their relationship.
• Failure to Try
• Having a fear of trying can be related to the fear of failure, but companies must take the risk of trying in order to reach their goals and have success in their companies.

Educate Prospects

Educating prospects about the company is part of developing and building a relationship with potential customers. Through this process, a company can showcase their expertise and share their knowledge.

Topics to be discussed include:

• Content Creation
• Having a unique content needs to be effective and at the same time, professional and informative.
• Stand Out from the Competition
• It is essential to continually remember that one's brand is a representation of the company's public image.
• Fill Customer Needs
• Establishing the value of customers can help in developing a relationship with prospects.
• Always Deliver on Promises
• It is essential to show that a company can deliver on their promises because it is a crucial part of educating consumers.

The Pipeline

The pipeline must be a familiar term for anyone who has experience in sales. The sales pipeline has various necessary steps, and it is possible to alter the stages based on what the company needs.

Topics to be discussed include:

• Contact
• Contacting a prospect or the prospect of contacting the company must be an opportunity to learn more about the prospects.
• Meet
• It is essential to meet with the prospect and be prepared because this can develop one's business relationship and explain various ways in meeting the needs of the client.
• Propose
• this will be based on what was communicated with the prospect and depends on the business itself.
• Close
• The sale is not considered finished unless it is closed, and it is crucial to negotiate with the customer upon officially closing.

Follow up Communication

Follow up communication is crucial because it helps in having better-understanding leads and responding to their questions appropriately.

Topics to be discussed include:

• Know Your Leads
• Searching a generic customer base is not enough because it is crucial also to know the individual leads.
• Move Quickly
• Moving quickly enables the company to maintain contact with leads regularly and progress their relationship without making the prospect feel rushed.
• Know-How to Respond
• The success of the sale depends on the initial response made during the initial communication, and knowing how to respond to leads helps in ensuring that the information needed is given.
• Set Future Meetings
• Having a future meeting with the prospect increases the chance of making a sale.

Track Activity

Tracking the activity is essential even though it may seem daunting at first. Various useful tools can help keep up with the prospects. By doing so, it can help in determining how to alter the current prospecting methods to convert more leads into sales.

Topics to be discussed include:

• Use the Appropriate Tools
• Various available tools can be used in assisting in tracking lead generation.
• Assess Your Advertising Sources
• Although there are multiple advertising sources present to attract leads, it is crucial to know how each source performs and create adjustments if needed.
• Record Information about Leads
• Recording information should be extensive, and for every interaction, there should be more information gathered.
• Assess ROI
• It is vital to keep track of the return of investment for every company.

Create Customers

It is vital to do more than merely closing sales, attempting to create a loyal customer base can be essential in the future. Customers must be able to build relationships and feel that they are connected to the business by merely showing interest to them.

Topics to be discussed include:

• Develop Relationships
• Relationships require time and energy for it to develop and maintain.
• Show Genuine Interest
• Showing genuine interest towards the customers can help in building better relationships with them.

1. Be engaging
2. Anticipate
3. Follow up

• Be Professional
• It is important to remember always to maintain professionalism.
• Show Reliability and Integrity
• Customers often trust companies that show reliability and integrity when it comes to communicating with them.

Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Module One: Getting Started

By the end of this course, you will be able to:

• Identify prospects
• Implement both traditional and new marketing methods
• Use the pipeline effectively
• Educate customers
• Track activity and make adjustments as needed

Module Two: Prospecting

• Make It a Priority
• Identify Your Ideal Prospect
• Choose Prospecting Methods
• Make It a Habit

Module Three: Traditional Marketing Methods

• Cold Calling
• Direct Mail
• Trade Shows
• Networking

Module Four: New Marketing Methods

• Social Networking
• Search Engine Marketing
• Email Marketing
• Display Advertising

Module Five: Generating New Leads

• Become a Brand
• Webinars
• Blogs
• Engaging Video

Module Six: Avoid Common Lead Generation Mistakes

• Limiting Channels
• Failure to Provide Value
• Failure to Connect
• Failure to Try

Module Seven: Educate Prospects

• Content Creation
• Stand Out from the Competition
• Fill Customer Needs
• Always Deliver on Promises

Module Eight: The Pipeline

• Contact
• Meet
• Propose
• Close

Module Nine: Follow up Communication

• Know Your Leads
• Move Quickly
• Know How to Respond
• Set Future Meetings

Module Ten: Track Activity

• Use the Appropriate Tools
• Assess ROI
• Assess Your Advertising Sources
• Record Information about Leads

Module Eleven: Create Customers

• Develop Relationships
• Show Genuine Interest
• Be Professional
• Show Reliability and Integrity

Module Twelve: Wrapping Up

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.

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